![]() ![]() Why? Because by supplying your price alone, at best you’re not positioning yourself in the optimum light in terms of what value you may be able to deliver. If you tell people the price before you know the context of the value you add, at best you’re starting the negotiation on the wrong footing and at worst unlikely ever to hear from that prospect again. ![]() Telling people what you cost before you know exactly what they want and why they want it should be avoided where possible and here is why. If a prospect has found you, contacted you and is interested enough to want to know how much you cost, then surely that’s very positive, isn’t it? Everyone in your peer group knows you work hard and that you offer superb value. How tempting is it to tell them? After all, you’re a high-quality provider, you have a string of testimonies of customers recommending you. How many demand to know what you cost even before they want to know anything else? Resist the temptation! How many of your prospects ask you what your cost is when they first contact you? ![]() JUST TELL ME THE PRICE AND THEN WE’LL TALK! ![]()
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